How to create awesome content with the right AI prompts

While content is king, creating high-quality content that resonates with your audiences can be challenging.

Earlier in the year, I sat down with my team to review all the content we had produced since we started MVPR and the quality was wide ranging. Some posts were great - they captured our brand voice, delivered real value and created real engagement. Others were average at best.

One of the key differentiators I noticed was the quality of the prompts used to create the content. Poor quality prompt = poor quality content. I started breaking down our best prompts and I've compiled this recipe book of great prompts that you can use to create amazing PR-focused content on ChatGPT or other large language models.

Why good prompts matter

A great AI prompt is specific, contextual and outputs in the voice of the author. It gives the AI enough information to create something that sounds like you or your company and that is tailored to the topic you want to discuss.

Bad prompts result in generic content that doesn't cut through. Good prompts produce content that sounds authentic, delivers real value and gets engagement.

5 prompts you can use today

1. LinkedIn post on a news story

Act as a PR expert. I want you to write a LinkedIn post for [name]. [Name] is [short bio]. The post should be about [topic/news story]. The post should be about [X] words long and written in [Name]'s authentic voice. [Name] should [agree/disagree] with the trend and discuss [what they want to highlight]. The post should use line breaks to create white space, avoid jargon and generic buzzwords and avoid starting sentences with I.

2. LinkedIn post on a key milestone

Act as a PR expert. I want you to write a LinkedIn post for [name]. [Name] is [short bio]. The post should be about [milestone e.g. a funding round, launch, product feature, partnership etc.]. The post should be about [X] words long and written in [Name]'s authentic voice. The post should highlight [what the milestone is and what it means for the company], use line breaks to create white space, avoid jargon and generic buzzwords and avoid starting sentences with I.

3. Thought leadership article

Act as a PR expert. I want you to write a thought leadership article for [name]. [Name] is [short bio]. The article should be about [X] words long and written in [Name]'s authentic voice. The article should include [X] key arguments and take a clear position. The topic for the article is: [topic]. Support the arguments with data where possible and with real-world examples. Include a call to action at the end.

4. Press release

Act as a PR expert. I want you to write a press release on behalf of [company]. [Company] is [short description]. The press release should cover [the announcement in detail]. Include a strong headline, a compelling first paragraph covering the five Ws (who, what, when, where, why), at least one quote from a senior spokesperson, a notes to editors section and a boilerplate for [company].

5. Media pitch

Act as a PR expert. I want you to write a media pitch for [company/individual]. The pitch should be written for [journalist name] at [publication]. [Journalist name] covers [their beat]. The pitch should be about [X] words long and it should be pitching the following story: [story details]. The pitch should have a strong subject line, get to the point quickly and explain why this story is relevant for [journalist's name]'s readers.

How to improve these prompts further

These are starter prompts. To get even better results, you can add sample content (a previous post or article) so the AI can better replicate the author's voice, specify tone (formal, conversational, authoritative), add audience information (who is reading this?), and include any data or statistics you want referenced. The more context you give, the better the output.