For PR Agencies
Give your agency team an AI operating system
The PR operating system built for agency teams. Manage activities, improve results and report with confidence
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The AI PR Operating System
The PR operating system for agency teams
Your entire client portfolio lives in one place
Manage all client campaigns from one dashboard
One place for all activities, deadlines, and coverage across each client in real time - and accessible by clients too if that's valuable.
- 01Get notified about tasks and collaborate with clients through approval processesTasks update as they are worked on, and members can customise notifications about activity statuses so that they can pre-empt client requests.
- 02Dual client and agency taskboard views, with customisable permissionsAgency taskboards let client teams see tasks across multiple accounts while retaining control of the updates that are transferred onto client boards.
- 03All decision-making context stays in one placeEvery drafted pitch, reply and content review has its own task, with quick links to the next action on the critical path. This automatically recorded history also makes it easy to demonstrate ROI during reviews.
AI-powered search across every sector
Use data to inform journalist targets for every story
Surface the reporters statistically most likely to cover each client's unique angle, across any market, topic or publication.
- 01A human understanding of what journalists write aboutCovering 16 languages, semantic search finds relevant journalists based on what they have written, rather than their job title or keywords in their profile.
- 02Suggestions use historical response times and coverage ratesSearch for journalists who write about a theme and are statistically likely to respond in the next 4 hours.
- 03Proprietary enrichment for every journalistOur Chrome plugin and journalist and publication enrichment give detailed insights while team members work on existing tasks.
Context that increases in value over time
Agency knowledge moves out of people's heads and into a shared workspace
Capture all communication between the media and your team members, so teams can see what works and nothing is lost when someone leaves.
- 01Journalist preferences are stored as context for the futureWhat each journalist wants, and what you already shared with them are all recorded on the journalist profile.
- 02Conversation history lives centrallyInteraction history stays pinned to client accounts, which makes handovers between team members much easier.
- 03Relationship data lasts and focuses on depthPitches, replies and prior coverage builds a picture of influence across every person in your team - so you can see where to nurture relationships.
One source of reference per client
Check every pitch against approved messaging
A client's approved narrative, messaging, commentary, positioning and tone of voice, in one place and verified against every external message.
- 01Customisable AI checks for every outgoing messageClients and agencies can make sure all journalist-facing content passes quality, structure and messaging checks.
- 02Adjust checks to the message type or intentMonitor quality of writing, data points and exclusions to meet the needs of each client.
- 03A safety net for clients and agency teamsSend out pitches without the stress of sending damaging messages or off-brand wording.
PR agents designed to assist
Faster execution across essential workflows
Custom workflows for publication and journalist research, task management, newsjacking, list creation, distribution, coverage tracking and reporting.
- 01Read the news and draft responses overnightAutomated newsjacking, drafted responses and follow-up emails. Schedule them for set times and days, so preparation happens before client calls.
- 02Prepare announcements and distribute them in minutesAgents assemble the background information, the angle and the target list.
- 03AI built to assist, not to operateAI-assisted work only happens after a user confirms it, and all external delivery needs client team approval. The platform reduces manual work, but your team stays the final judge of whether content meets client needs.
Coverage, relationships, performance, all visible
Transparent reporting that shows effort as well as outcomes
Show clients exactly what is happening, and the effect their decisions have on coverage, journalist relationships and campaign performance.
- 01Live dashboards that show the work and build trustShow clients where the team focuses its effort, and which journalists at those publications get pitched. Live dashboards keep everyone aligned on strategy and on where each team should focus.
- 02Effort as well as outputClients see which pitches went out, and the replies that needed more information and work to turn into coverage.
- 03Renewals get easierThe numbers are already in front of the client, so reviews focus on how to test and improve outcomes.
The cost of including less-relevant journalists on press lists
Book average 10.8%
Replied and covered
published for this client
23.8%
753
23.8%
753 pitches · 2.20x the book average
2.20x
Never contacted
the fresh list
10.7%
2,828
10.7%
2,828 pitches · 0.99x the book average
0.99x
Replied, never covered
engaged, nothing published
8.0%
162
8.0%
162 pitches · 0.74x the book average
0.74x
The question, asked of the MVPR MCP in Claude
Can you use the MVPR MCP to analyse whether it's worth adding journalists with a low chance of covering news to a list? Are there any downsides?
How data lets you adapt business models
Your own data available via MCP, designed to inform strategy
Export your message, coverage, efficiency and relationship data into your own dashboard, or your client's, as it happens.
- 01Deep insights make deliverables-based billing possibleData insights make results easier to forecast, which reduces the risk of billing a client using only deliverables.
- 02Query client data with prompts, not codeThe MCP lets leadership teams export all account data so that planners and strategists can adjust tactics in real-time to deliver better client outcomes.
- 03Benefit from MVPR-wide benchmarksAccess MVPR's historical data and benchmarks, and benefit from insights gathered before you became a customer.
Best send slot by pitch type
5,480 pitches
Pitch type
Best slot
Slot rate
Type average
Thursday · 12–2pm · type average 17.4%
Thursday · 12–2pm
28.9%
17.4%
Wednesday · 8am · type average 6.3%
Wednesday · 8am
24.7%
6.3%
Tuesday · 12–2pm · type average 13.7%
Tuesday · 12–2pm
22.7%
13.7%
Wednesday · before 8am · type average 10.6%
Wednesday · before 8am
21.3%
10.6%
Slot rate = expected coverage rate when a pitch is sent in that slot.
MVPR data benchmarks
Benefit from insights that increase coverage for clients
An example of the data we already collect: these are insights gathered from 5,480 pitches to journalists from a broad mix of brands.
- 01Newsjacking outcomes peak when you pitch the journalist on Wednesday morning, and aren't worth the time on Friday.
- 02Thought leadership pitches are most successful when you send them on Thursday at lunchtime.
- 03Announcements are twice as likely to earn coverage when the embargo lifts on Tuesday between 10am and 11am, than at the same time on Monday or Thursday.