Special Projects
Tools we built to solve our own problems
We run a PR agency. When we couldn't find software that worked the way we needed it to, we built it ourselves. Some of those experiments became Ivy. These are the ones still in the lab.
Writing Style Fingerprint
Paste a writing sample and get a detailed analysis across 78 linguistic dimensions - sentence structure, tone of voice, vocabulary, grammar, and rhetoric. We built this to solve a real problem: maintaining author voice at scale across ghostwritten content.
Newsworthiness Scorer
Describe your story angle and score it against the 10 factors journalists actually use to decide what's worth covering. Get a tier rating (Tier 1 through Owned Media Only), a factor-by-factor breakdown, and three specific ways to strengthen your pitch.
MP Finder
Semantic search over how MPs vote and what they say - ranked by conviction, not keywords. Type an issue in plain English.
PR Measurement in 2026
How to improve PR measurement by embedding earned press coverage in the sales funnel - wrapping high-trust content in scalable, trackable channels so every placement can be tied back to pipeline. Part framework, part operating manual.
Brand Fingerprint
Feed in brand content - website copy, email sequences, sales decks - and extract a complete voice fingerprint: tone spectrum, messaging pillars, vocabulary signature, audience personas, and narrative framework. Useful before any new PR engagement.
From lab to product
Special projects became Ivy
The journalist database, pitch engine, and coverage tracking tools we built for our own campaigns are now available as a standalone product. Everything we ship, we use.